Robert Simic Coaching Institute ยท For Those Called To Deliver This Work

To witness. To hold. To walk them home.

The institute that trains practitioners for the work the world is short on.

ICF-accredited coaching pathways. Built around what the credential cannot certify, the practitioner who can actually hold the work.
How we think about accreditation →

Apply, Speak with Sara → Take the Coach-Readiness Assessment →
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The Promise

We train the practitioner, not the credential.

Most coaching schools train you in a framework, hand you a certificate, and send you out to figure out how to actually sit with a human in front of you.

We do the opposite. The credential is included because the world wants to see it. The training is built around something the credential cannot measure: the capacity to hold the room, the steadiness to stay with a client while they reorganise in front of you, and the seat that lets the work actually happen.

That is what RSCI graduates leave with.

A credential makes you employable. A capacity makes you good.
The Certification

One professional pathway. Two levels of mastery.

You should not have to choose between becoming a better coach and becoming a credentialed one. Professional credentialing is built into both programs as standard.

Professional foundation

RS Method Coach

The methodology, the seat, and the core tools you will use with clients from your first session. Includes the ICF Level 1 education pathway toward ACC.

Explore →
The flagship professional training

RS Method Complete

The complete RS Method, nothing held back, with the full Dubai immersion included. Includes the ICF Level 2 education pathway toward ACC or PCC.

Explore →
See both programs →
Robert Simic, lead trainer
The Lead Trainer

Trained by the practitioner
who synthesised the field.

Robert Simic has held more than fifty certifications across coaching and the deeper transformation work. He apprenticed in the lineages of Richard Bandler, Tad James, and Bob Proctor, and spent two decades distilling what actually worked into one body of work.

Today he trains the people who train. RSCI is the institute he built around that work.

Meet Robert →
Master Coach Voices

Newly certified. In their own voice.

Six practitioners who just completed the ten-day RSCI Master Coach training, reflecting on what the work asked of them and what they carry forward.

Master Coach

On the ten days.

Aida Joshy
Master Coach

On the accomplishment.

Ghaleb Al Ahdab
Master Coach

On things working out.

Jithin Jacob
Master Coach

On the learnings.

Kavita C Chandra
Master Coach

On the certification.

Namita Malohra
Master Coach

On the experience.

Shatha Alghazali
See more graduates →
Guides

Read before you choose.

How to become an ICF certified coach in Dubai →
Level 1 and Level 2 education, ACC and PCC coaching hours, mentor coaching, and what it costs and takes in the UAE.

ACC vs PCC: which ICF credential do you need? →
The two credentials side by side, and why the education level is the decision that matters.

Why 88% of Life Coaches Fail →
Robert's book, free to read online. What most coach training misses, and what the practitioners who last do differently.

Not Ready To Apply Yet?

There are two soft doors.

Coach-Readiness Assessment, a five-minute reading
A Five-Minute Reading

Coach-Readiness Assessment

Twenty-one short questions. An honest answer to whether the call to train is ready, and where to begin.

Get your reading →
Why 88% of Life Coaches Fail, free book cover
Free Book

Why 88% of Life Coaches Fail

Robert's honest reading on why the industry produces so many trained-but-ineffective coaches, and the deeper standard the 12% are actually trained to meet.

Read the Free Book →

Shall we see what kind of practitioner is in you?

If something in you has been asking to be trained for this work, the next step is a free conversation with Sara, one of Robert's veteran RS Method Master Coaches. She helps the right people find the right pathway, and tells the rest honestly that the timing is not yet.

There is no pitch on that call. There never has been.

Robert Simic
training the next generation
Apply, Speak with Sara →