The Institute For Those Called To Deliver This Work

To witness. To hold. To walk them home.

The institute that trains practitioners for the work the world is short on.

ICF-accredited coaching pathways. Built around what the credential cannot certify, the practitioner who can actually hold the work.
How we think about accreditation →

Apply, Speak with Sara → Take the Coach-Readiness Assessment →
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The Promise

We train the practitioner, not the credential.

Most coaching schools train you in a framework, hand you a certificate, and send you out to figure out how to actually sit with a human in front of you.

We do the opposite. The credential is included because the world wants to see it. The training is built around something the credential cannot measure: the capacity to hold the room, the steadiness to stay with a client while they reorganise in front of you, and the seat that lets the work actually happen.

That is what RSCI graduates leave with.

A credential makes you employable. A capacity makes you good.
The Pathway

Two tracks. Two levels each. One body of work.

Choose the credential the world needs to recognise, and the depth your practice is asking you to go.

Foundation · Online + Live

RSCI Level 1

The methodology, the seat, the core tools you will use with clients from your first session.

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Includes the 5-Day RS Method Experience

RSCI Level 2

Advanced methodology and the full Dubai immersion included.

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ICF Associate Certified Coach · Online + Live

ICF ACC

The internationally recognised ACC credential, taught through the RS Method.

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ICF Professional Certified Coach · Includes the 5-Day RS Method Experience

ICF PCC

The PCC credential plus the trained capacity beneath it.

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See the full Pathway →
Robert Simic, lead trainer
The Lead Trainer

Trained by the practitioner
who synthesised the field.

Robert "Aware" Simic has held more than fifty certifications across coaching and the deeper transformation work. He apprenticed in the lineages of Richard Bandler, Tad James, and Bob Proctor, and spent two decades distilling what actually worked into one body of work.

Today he trains the people who train. RSCI is the institute he built around that work.

Meet Robert →
Master Coach Voices

Newly certified. In their own voice.

Six practitioners who just completed the ten-day RSCI Master Coach training, reflecting on what the work asked of them and what they carry forward.

Master Coach

On the ten days.

Aida Joshy
Master Coach

On the accomplishment.

Ghaleb Al Ahdab
Master Coach

On things working out.

Jithin Jacob
Master Coach

On the learnings.

Kavita C Chandra
Master Coach

On the certification.

Namita Malohra
Master Coach

On the experience.

Shatha Alghazali
See more graduates →
Not Ready To Apply Yet?

There are two soft doors.

Coach-Readiness Assessment, a five-minute reading
A Five-Minute Reading

Coach-Readiness Assessment

Twenty-one short questions. An honest answer to whether the call to train is ready, and where to begin.

Get your reading →
Why 88% of Life Coaches Fail, free book cover
Free Book

Why 88% of Life Coaches Fail

Robert's honest reading on why the industry produces so many trained-but-ineffective coaches, and the deeper standard the 12% are actually trained to meet.

Read the Free Book →

Shall we see what kind of practitioner is in you?

If something in you has been asking to be trained for this work, the next step is a free conversation with Sara, one of Robert's veteran RS Method Master Coaches. She helps the right people find the right pathway, and tells the rest honestly that the timing is not yet.

There is no pitch on that call. There never has been.

Robert "Aware" Simic
training the next generation
Apply, Speak with Sara →